Hello, future clients & collaborators!
I’m Laura — a thoughtful, conceptual designer who balances the big-picture with the nitty gritty. I push every project to the next-level, because 'good enough', well, isn't good enough. I will always choose curiosity over ego, deadlines over distractions, and collaboration over credit. Speaking your language? Let's get crackin'!
Relative experience and education
2022-2025
Montrose, CO
Chief Creative Officer | The Marketing Dept.
Founded and scaled a full-service digital marketing agency to 50+ clients and a 10-person team.
Built the agency’s brand identity and led all high-level creative strategy and execution across web, print, and digital channels.
Grew and mentored a team of designers, fostering a culture of collaboration, creativity, and excellence.
2019-2022
Montrose, CO
Marketing Specialist | DMEA/Elevate Internet
Strategized, designed, and executed comprehensive advertising campaigns for both the electric cooperative (DMEA) and its broadband subsidiary (Elevate Internet).
Created multi-channel marketing collateral, from digital ads and email campaigns to print, video, and event branding, ensuring message consistency and impact across audiences.
Developed and maintained brand standards, website updates, and content direction for two distinct but connected brands, strengthening community trust and recognition.
Led creative strategy for member engagement initiatives, product launches, and community outreach programs.
2017-2019
Nappanee, IN
Art Director | Aluminum Trailer Company
Strategically elevated the brand’s look and feel through refined visual systems, stronger messaging, and cohesive creative execution across every channel.
Directed all aspects of brand development, design, and marketing for a national manufacturer.
Led social media strategy, budget management, and content creation to increase engagement and strengthen brand perception.
Produced on-site video and photography at ATC lifestyle events, highlighting real product use and customer experiences to bring the brand’s lifestyle to life through authentic storytelling.
2019-2022
Ann Arbor, MI
Art Director | Adams Outdoor Advertising
Led a design team in developing concept-driven, high-impact out-of-home campaigns for diverse regional and national brands.
Partnered with clients and account executives to craft creative strategies that balanced brand goals and market data.
Oversaw production workflows to ensure consistent quality and on-time delivery across multiple markets.
2011-2014
Charleston, SC
Chief Creative Officer | The Marketing Dept.
Conceptualized and designed billboard campaigns for clients ranging from local businesses to global corporations.
Recognized for creative excellence with national ADDY and OBIE awards.
Contributed to award-winning campaigns that elevated market visibility and brand recognition.
Education
Spring, 2009
Kendall College of Art & Design | Grand Rapids, MI
I earned my BFA in Graphic Design from Kendall College of Art and Design, where I learned that strong ideas come before strong visuals. The program emphasized concept development as the foundation of every project — teaching me to think critically, solve creatively, and design with purpose rather than decoration.
Off-the-clock conversation starters
I've summited 34 of Colorado's 14k+ foot mountains, many of them numerous times. Ask me about the highest place I've climbed on earth.
I've traveled to 25 countries.
Most exciting food: China.
Most inspiring: Spain. Most cheese consumed in a single day: France (of course).
Offline, I'm a serial dabbler. I construct glass mosaics, write songs, paint birds, run rivers, and experiment with tasty new recipes, for starters.
Design is my calling. But if the robots take it over, my backup plan is astrophysics. I'm always down to discuss black holes and space-time over a latte.