Aluminum Trailer Company built some of the best trailers on the market — aluminum, lightweight, custom, genuinely trusted by the people who used them — but the brand wasn't living up to the product yet. I joined as art director to close that gap, with an added challenge: ATC's lineup spans open trailers, toy haulers, car haulers, and motorcycle haulers, each one speaking to a completely different buyer, from weekend adventurers to serious racers. One brand had to flex across all of them without losing what made it premium.