Black Canyon Boys & Girls Club has served Montrose County since 1999, with a mission to help every young person — especially those who need it most — reach their full potential as productive, caring, responsible citizens. I served on the Club's board of directors for three years, including a term as board president, and led creative work behind its most important initiatives.
Captial Campaign: Can You See It?
For years, Black Canyon Boys & Girls Club ran its programs out of a borrowed space — generous, but never built for what 225 local kids actually needed. When the Club set out to raise the money for its first true home, I led the art direction and collateral for the capital campaign. The concept, "Can you see it?", turned an abstract ask for significan funds into something a donor could literally watch come into focus.
Crab Crack started as a fundraiser and grew into a local tradition. By its ninth year, it had become one of the biggest nights on Montrose's calendar. I built the event's branding around a look that felt more like a small-town seafood boil than a formal gala on purpose: the easier it was to want to show up, the more people would. Save-the-date teasers, countdown posts, and sponsorship tiers all carried the same playful, unmistakable look. So by year nine, people didn't need to be sold on attending. They just needed to know when.
Capital campaigns and crab boils are the easy sell — big, visible, fun. The harder ask is recurring: a monthly gift with no event behind it. I built a social campaign that made it concrete instead — a real Club kid's photo paired with a real dollar amount and exactly what it funded, like $10 for homework help or $20 for a conflict-resolution session. Giving $10 a month stopped being abstract. The ask got smaller. The picture got bigger.
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