I built Hire Elite from the ground up — brand identity, website, every touchpoint in between — and my team and I even named the company itself. The brand had to read as established and serious enough to reassure hiring managers making a critical call, while still feeling approachable enough to attract the safety professionals applying for the job. Confident, no-nonsense type and industrial imagery carried the credibility; clear job categories and a simple application path carried the usability — one brand, doing two jobs at once.