Vitamin Runner
The running supplement market is brutally crowded, and most brands in it look interchangeable — same colors, same stock-photo athletes, same vague promises. Worse, most supplements pile on filler ingredients while skipping what active people actually need, like iron and calcium. Vitamin Runner solved the product problem with formulas tailored by gender and mileage instead of one-size-fits-all. The brand had to look like it solved that problem before a single word of copy explained it.
I built every piece of the brand — packaging, web, social, even printed race-day pieces — to look more serious and more put-together than typical supplement marketing: sharper type, harder contrast, none of the soft wellness-brand cues the category leans on. The copy followed the same instinct. "Fuel your next PR" isn't generic encouragement; it's speaking directly to a number a runner is actually chasing. It worked: the brand sold 10,000 bottles in its first month.
